You know all is well with the world when the House of Rolls-Royce announces its Spring/Summer 2017 couture collection – of cars.


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The Dawn Inspired by Fashion comes in classic white with colour detailing in either mugello red, cobalto blue or mandarin orange.

The newfound fashion connection should not be such a surprise: Rolls-Royce and the world of Haute Couture are bound by a common philosophy of taking the very finest materials and crafting them into the most exquisite and desirable luxury goods as expressions of their clients’ taste and lifestyle.


Image: Supplied

Rolls-Royce design director Giles Taylor heads up the team of talented designers who created these new vehicles and all were hand-picked from the worlds of fashion, fine textiles and luxury accessories. “Leather technologist” Michelle Lusby, for example, previously worked at Mulberry.

Giles Taylor explains the fashion direction: “Our clients are the very arbiters of fashion, tastemakers who sit in the front row of the couture shows, themselves influencing evolving trends. To them, the commissioning of fine luxury objects represents a deeply involving curatorial process – with different forms of luxury design, craft and execution serving as inspiration for the other. Dawn Inspired by Fashion beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron.”  

Dawn Inspired by Fashion launches November 2016.



November 2016

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