He set out to create a product and brand which mirrored the beauty and majesty of its namesake with the aim of helping to save the snow leopard from extinction. Conservation became a key part of the Snow Leopard Vodka business, with 15% of all profits donated to the conservation group Snow Leopard Trust UK.
Snow Leopard Vodka is perfectly aligned with the growth in the call for premiumisation and natural ingredients.
Snow Leopard Vodka, while devoted to the preservation of one of the world’s most threatened species, is also a rare animal in its own right: it’s the first luxury vodka to be made from spelt grain, an ancient grain farmed in the Egypt of antiquity and now sparsely cultivated in Central Europe. Untouched by genetic modification and offering a unique flavour, spelt grains add a complex and deep tone to the flavour profile of this vodka, gently enhanced by the pure, natural spring water that forms its base.