Simplified Scandi style has become part of 2016’s design philosophy. Walls painted a moody grey? Yes please. Morsø fireplace on the wish list? Of course. Skagen watches now available in South Africa? The best news yet — especially for lovers of the brand’s clean, minimal, and natural aesthetic. Skagen’s namesake is a quiet, seaside village in Denmark where the Danish phrase “ti Hygge” rings true. Directly translated as “cosiness”, it generally means “the ritual of enjoying life”.



When it comes to Skagen’s watches, in the brand’s own words: “Skagen celebrates the magic of colour with warm and natural shades, such as faded red, light ash, natural tan, and light yellow — an assortment of hues that we naturally gravitate to, which appear to be desaturated and bleached by the sun. More than a simple designation of time or temperature to depict each of the seasonal collections, Skagen is more about the feeling evoked; it’s about making ti Hygge.”

The brand has launched watches for both men and women, as well as selected jewellery. Prices starting from R799 for the jewellery, and R1 999 for the watches.

Buy Skagen in South Africa at Watch Republic:
watchrepublic.co.za


August 2016

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