What would you do if you wanted to introduce the millennial generation to your designer label? Enlist the services of million-follower YouTubers and the glamorous offspring of Hollywood stars – obviously.

Image: Dolce & Gabbana

And that’s exactly what Dolce & Gabbana has done for its Spring Summer 2017 menswear campaign that was shot in the Italian sunshine capital of Capri last week.

Videos were going viral the minute the fashion circus hit the streets of the town with 21-year-old internet sensation Cameron Dallas – who has more than 5-million followers on YouTube – and his mates in the latest Dolce & Gabbana collection.

Image: Dolce & Gabbana

Dallas was joined by American model and style influencer Luka Sabbat as well as one of China’s hottest young actors, Elvis Han.

The crowd were also loving these millennials whose famous parents have guaranteed them a following even before they pressed the sign-up button: Jude Law and Sadie Frost’s son, Rafferty Law; Cindy Crawford and Randy Gerber’s son Presley; Daniel Day Lewis and Isabelle Adjani’s son Gabriel Kane Day Lewis; and Pamela Anderson and Tommy Lee’s son Thomas Lee.

Image: Dolce & Gabbana

Hashtagged #DGMillennials and with everyone and their dog instagramming from the shoot, the youthful energy in the images is tangible. We bet a whole generation of D&G followers has been born. The total social media follower count of this remarkable cast is reported to be in excess of 50-million!

Of course, the fact that Italian photojournalist Franco Pagetti left the front line in Afghanistan to come and do the shoot just adds to the energy of this remarkable happening.

Image: Dolce & Gabbana
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