Italian menswear brand Ermenegildo Zegna originated at the turn of the 20th century in Italy. Zegna launched its first made-to-measure service in 1972 and, since then, the label has grown in leaps and bounds, developing a worldwide reputation in the fashion industry for classical, timeless design, carefully curated by creative director Alessandro Sartori.
My made-to-measure journey starts on a crisp March morning at the Ermenegildo store in Sandton City’s Diamond Walk, a calm oasis amid the retail chaos. I’m ushered into the designated Su Misura (Italian for “made to measure”) fitting space at the back of the boutique by Christopher van der Westhuizen, Ermenegildo Zegna’s local Su Misura specialist. Van der Westhuizen is going to assist me in building the suit of my dreams. His patience, professionalism and uncanny ability to know exactly what his clients want before they do indicates his extensive training at the Zegna Su Misura Academy, and make the fitting process much less intimidating for a novice.