When he travelled through Africa he frequently bought clothes made from brightly coloured African fabric for friends.
Soon he was taking orders from friends of his friends for the beautiful pieces he found and, soon after, he launched an online shop called Kisua, to sell clothes made by African designers. Kisua means "well-dressed person" in Swahili.
That was more than four years ago and this month Kisua launches the Fusione collection for Yoox, a leading fashion e-tail site that has been going since 2000.
The Fusione collection is part of Yooxygen, Yoox's socially and environmentally responsible destination that has created collaborations with international organisations such as Green Cross International, and has developed projects with designers such as Vivienne Westwood, Livia Firth and Amber Valletta.
The Fusione collection attempts to tap into the heritage of both brands, bringing together the vibrant African prints, for which Kisua is well known, and classic Italian silhouettes that speak to Yoox's roots.