This year Missibaba celebrates its 10th birthday – and it’s set to be a bumper one. Its new retail space in Joburg’s Birdhaven district is only a few months old. Like its Cape Town store in Bree Street, it shares the premises with jewellery brand Kirsten Goss. Townsend and Strydom have put the finishing touches to an online store which will help the brand to serve its growing band of international devotees.
Orders have already been received from as far afield as Germany, Australia and the US as word spreads among people who have bought pieces while holidaying in SA. A new range was recently unveiled. The inspiration behind many previous collections has come from places travelled to, such as Kenya, but Townsend tells me that the time spent in Cape Town over the past year has also been “a positive thing”.
Strydom, who relishes working on something that is less fashion driven (“it’s much more creative”), says, “We’re not really a seasonal brand so we rather give a collection its own identity within the brand.” Townsend drives the creative process while Strydom is more focused on the business side of things – although there is some overlap.