Where the Salon International de la Haute Horlogerie Genève (SIHH) is a beautiful plush salon, Baselworld is the mega shopping mall of luxury watch and jewellery brands. To put things into perspective, there are five times as many exhibitors as there are stores at the combined Sandton City and Mandela Square in Johannesburg. What’s more, each brand recreates the full boutique experience on site, down to the very finest detail — in some instances over multiple floors. I think it is safe to say that it is near impossible to see everyone and a well-curated schedule is essential. Apart from some avant-garde, out-there timepieces for those looking to set themselves apart, most manufacturers are reading the signs of our times and erring on the side of caution after a few tough years, with models that are more 'honest' and classic, appealing to a new, younger market. Here are some of the key trends we spotted and our favourites among the hot releases from this grand fair.