Quite honestly, it’s not rocket science as to why the design world is embracing botanical inspiration in such a big way. Surrounded by tech, tech, and more tech, we’re hunting down the softer edges, the seasonal rhythm, and the unpredictability that the world of nature promises. The organic antidote to our noisy life of the always-on black mirror is life-giving, life affirming, and a reminder of our connection to Mother Earth.
But did those graphic artists choosing the one image to emblazon on every second frock, card, cup, and fabric really have to choose the delicious monster as the poster child of the botanical movement?
Not since its glory days on every second verandah in the 1950s has this truly monstrous and majestic creeper enjoyed as much attention and, sadly, overexposure. Naturally, its generous proportions and deeply etched leaves made the delicious monster an easy-pleaser when it came to redrawing the shape.
It saddens me that now that unmistakable frond is destined to go the way of all iconic emblems and become a kitsch, forgettable reminder of fashions gone by. Karoo windmills and the protea daren’t show their faces any more because of the overenthusiasm of the design world.
It’s an important reminder for us to continue seeking out the original and to resist the temptation to commoditise those images that please us. Heaven forbid that one of those miraculous bronze pieces created by genius artist
Nic Bladen becomes a high-street T-shirt symbol for earthy values. Amanda du Plessis from Evolution must defend her rare and rather gorgeous grassy linen prints from commercialism at all costs.
It’s a tough one. Every age has its icons. But it’s truly in everyone’s interest not to kill off our plant life, one coffee cup at a time.
Jacquie
March issue: Wanted
Ed's Letter | Less is more...
Quite honestly, it’s not rocket science as to why the design world is embracing botanical inspiration in such a big way. Surrounded by tech, tech, and more tech, we’re hunting down the softer edges, the seasonal rhythm, and the unpredictability that the world of nature promises. The organic antidote to our noisy life of the always-on black mirror is life-giving, life affirming, and a reminder of our connection to Mother Earth.
But did those graphic artists choosing the one image to emblazon on every second frock, card, cup, and fabric really have to choose the delicious monster as the poster child of the botanical movement?
Not since its glory days on every second verandah in the 1950s has this truly monstrous and majestic creeper enjoyed as much attention and, sadly, overexposure. Naturally, its generous proportions and deeply etched leaves made the delicious monster an easy-pleaser when it came to redrawing the shape.
It saddens me that now that unmistakable frond is destined to go the way of all iconic emblems and become a kitsch, forgettable reminder of fashions gone by. Karoo windmills and the protea daren’t show their faces any more because of the overenthusiasm of the design world.
It’s an important reminder for us to continue seeking out the original and to resist the temptation to commoditise those images that please us. Heaven forbid that one of those miraculous bronze pieces created by genius artist
Nic Bladen becomes a high-street T-shirt symbol for earthy values. Amanda du Plessis from Evolution must defend her rare and rather gorgeous grassy linen prints from commercialism at all costs.
It’s a tough one. Every age has its icons. But it’s truly in everyone’s interest not to kill off our plant life, one coffee cup at a time.
Jacquie
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