Any interesting anecdotes? African Ginger, one of our top notes and botanicals in both of our gins, is used by traditional healers as a symbol of power and peace in Xhosa culture.
Your personal philosophy? That’s a big question! I try to treat everyone with respect, to contribute, build and commit to Africa. To live a balanced life and get into nature and up a mountain as much as possible.
What do you regard as the main secrets behind Musgrave Gin’s success?Blindly believing in your product idea, making sure that you are ahead of a trend and always pushing the boundaries. You need to be super brave.
Your perfect serve? I love a dirty Musgrave Martini or a classic all-weather Musgrave Pink Gin with thyme, pink peppercorns and splash of soda and tonic.
What are some of the challenges for South African gin producers? The distribution is the hardest part to get right and correctly judging the size of the market too. There are so many gins launched now that a rationalisation is bound to happen at some stage, especially as the bigger companies start to trade in the craft sector.
Your favourite gin? Of course, Musgrave is my favourite but when not drinking that, I like Hope’s Mediterranean and Clemengold gins, and of the internationals, Monkey 47 is top of my list.
Is there something that makes South African gins special? South Africa offers a whole new set of botanicals to the world that do not exist anywhere else. The fynbos plant kingdom is endless, and the traditional plants used by traditional healers (such as the African Ginger we use) are unique to Africa and South Africa.
What can you just not do without in your life? Time to climb mountains, my friends and my daughters.
What is your ultimate aspiration for your brand? I would love for Musgrave to become a global luxury, drawing on its rich history born in Africa.