Called Soul of Motion, the perfume was developed by fragrance and cosmetics maker Shiseido to symbolise the carmaker's KODO design philosophy, which gives form to motion and vitality, and Japanese aesthetic. According to the jury of 60 design experts, the unique flacon is "a creative metaphor" for KODO, which serves as the basis for the designs of Mazda's current vehicle line-up. "The structural design captures the tension when muscle primes for action, borrowing both visual language from automotive design and the human body," they said in a statement. "The overall sculpture is itself a work of art."
The fragrance also expresses this spirit, inspired by emotional simplicity, "it evokes a metallic feeling, a sense of dignity and calmness, and an austere elegance".
Previous projects have included furniture and a bicycle.