Using geolocation services, the Gucci Places App will send you a push notification to invite you to visit the relevant location when you are in the proximity of a Gucci Place. Pop in, check in and you could win the local Gucci badge to attach to your favourite Gucci bag.
Can you feel a collecting craze coming?
The idea behind Gucci Places is to encourage people to become part of a community and share in Gucci’s love for eclectic travel.
The very first Gucci Place to be unveiled will be Chatsworth in Derbyshire, England, which is where Gucci is currently supporting an extensive exhibition of clothing and memorabilia entitled House Style, curated by Hamish Bowles, American Vogue’s International Editor-at-Large.