“LiFT for Orange Babies is a true opportunity to exercise, with pleasure, one’s solidarity,” adds Sylla. Sam Manclark, Director of A Better World Network and one of the creative collaborators for the concept says on the initiative; “It’s a tangible manifestation of our joint belief that sitting idly by is not an option and in the power of social activism in different spaces.”
And the contributors? You can expect brands like Pichulik, Black Coffee, Naked Ape, Crystal Birch Milliner, Halsted Design, Missibaba, Kirsten Goss, and Wolford amongst a total of 50 included in the space. Galleries, furniture stores and artists, too, are taking part with the likes of ceramics by Anthony Shapiro for Art in the Forest, art photographer Hannah Paton and Sam Nhlengethwa’s immaculate portrayals of South African life.
October 2016
A pop-up for a good cause
So often we buy with subconscious abandon. From the necessity of groceries to the sneaky thrill of a new pair of impractical shoes (that we know will only wear twice). But how often do we make purchases consciously knowing that each cent spent will improve the life of someone else? Unlike the purchase of plastic charity bracelets we so often add to the basket - more out of guilt than longing - LiFt a new pop up store at 44 Stanley Ave in Johannesburg, gives us something more. This beautifully curated gallery space actually stocks luxe art, jewellery, and clothing that we actually want.
Having opened on the 20th of September, LiFT for Orange Babies is a concept space with a whole host of superb contributors are taking part, and 100% of “proceeds from the sale of each and every single item” they say, will be donated to the Orange Babies foundation.
This organisation was founded in the late 90s by Baba Sylla, a Netherlands-based Senegalese activist. Its purpose? To aid pregnant women living with HIV, help their babies and children by offering medical care, information as well as building of orphanages, maternity clinics and shelters in South Africa and other African countries. Two objectives set them apart, one being the prevention of mother to child transmission through education and two, caring from orphans and vulnerable children with day to day support.
“LiFT for Orange Babies is a true opportunity to exercise, with pleasure, one’s solidarity,” adds Sylla. Sam Manclark, Director of A Better World Network and one of the creative collaborators for the concept says on the initiative; “It’s a tangible manifestation of our joint belief that sitting idly by is not an option and in the power of social activism in different spaces.”
And the contributors? You can expect brands like Pichulik, Black Coffee, Naked Ape, Crystal Birch Milliner, Halsted Design, Missibaba, Kirsten Goss, and Wolford amongst a total of 50 included in the space. Galleries, furniture stores and artists, too, are taking part with the likes of ceramics by Anthony Shapiro for Art in the Forest, art photographer Hannah Paton and Sam Nhlengethwa’s immaculate portrayals of South African life.
The store will be open from 20th September to the 20th of November and new stock will be added throughout the period.