Sibeko, who is also a World Economic Forum Young Global Leader, has a defining philosophy of investing in his passions. This is the fil rouge that runs through his entrepreneurial endeavours, which include the directorship of Africa’s largest art showcase, the FNB Johannesburg Art Fair, as well as Sanlam’s Handmade Contemporary Craft Fair.
Both platforms are geared towards promoting Africa’s creative innovations, with a combined exposure to 24 000 international visitors. A major draw this year will be the lauded Kenyan artist, Wangechi Mutu, the featured artist at the 11th edition of the Johannesburg Art Fair.
This is not the first time Sibeko has been involved in promoting Africa to the world. “One of the greatest honours of my career so far was leading the entire branding and signage programme for the 2010 Soccer World Cup,” he says. “Helping visitors to navigate the cities and stadiums, this was a major opportunity to impact millions of people.”
What will drive the local creative landscape further is entrepreneurial acuity. As the chairman of e-commerce platform Netflorist, and with a background in small business investment, Sibeko is acutely aware of the need for uniquely local economic solutions. “We require economic transformation for sustainable growth,” he says. “Creativity will support our economies and give value to homegrown expertise.”
As for his style, a man with such a dynamic approach desires versatility in his wardrobe. “I like to be prepared for any occasion, whether I am visiting a cool, creative space, or meeting the president,” Sibeko says.