How would you best describe your approach to design? My approach to hospitality design is to understand the intention of the space and brand, and create an experiential environment based that. My goal is to create a varied design portfolio with each project having a unique personality.
Describe the style of the new-look News Cafe? The News Cafe Rosebank is a space that caters for someone who wants to have breakfast in a stylish, inviting cafe but who also might come back to that same space for drinks in a glamorous bar when the sun sets. The look is a mix of honest materials: natural woods, copper, marble and handmade glass chandeliers. The space also has a connection to street art and the main bar has a mural hand chipped from plaster, adding an urban aesthetic to the space.
Will this become the new standard and be rolled out at other News Cafe sites? This level of design will be the new standard moving forward but each store will have its own unique features.