He's a brand and reputation adviser, architect, writer, international speaker, and board director of various organisations — Thebe Ikalafeng is clearly a man of many hats. To fully appreciate the scope of his work, one needs to read his writing, attend his speaking engagements, and note the sweeping, transformative impact he has made while working with brands such as Nike Africa, Unisa, and Transnet.
Ikalafeng believes the digital age has a special importance in the African context. “Technology has been the most significant catalyst for Africa’s transformation, from Cape to Cairo. It has obliterated social and commercialborders, and (has) raised Africa’s voice in the world,” he says. As a man with a keen eye on trends on the continent, he appreciates the need for African brands to adapt to the dynamic world of technology, and build brands thatrespond to African ambitions and conditions. “Digital is no longer a revolution: it is a way of life. Brands now need to build their strategies for a young digital world,” he says.
Ikalafeng has reached the summit of Mount Kilimanjaro “a few times”, and gained a rich perspective that has served him well in his career. This year, he has challenged himself to accomplish something a little closer to the ground.“The next expedition I undertake will begin the challenge (of raising) funds to educate and develop the next generation of African leadership,” he says.
Ikalafeng has worked on successful political campaigns of former Ghanaianpresidents, the late John Atta Mills and John Dramani Mahama, and knows first-hand how leadership can shape the continent. “Instead of bemoaning the state of African leadership, what should inspire us is that in our youthful, creative, and optimistic continent we have the opportunity to set the African agenda and inspire the next generation of the leaders who will build the Africa we want,” he says Ikalafeng, once described by the late Sunday Times social critic Gwen Gill as “terminally stylish”, cuts a fine figure, whether in a formal, bespoke Western suit or traditional African garb.
As a master of his own personal brand, he has a distinguished yet evolving style aesthetic. “My style has evolved, deliberately inspired by my global perspective and passion for Africa,” he says. “Building and supporting ‘Made in Africa’ will transform the continent’s wealth, identity, and image. That’s my priority.”