The 140-year-old luxury Swiss watch brand Piaget is best known for its pioneering design and manufacturing techniques in the 1950s. These included making ultra-thin movements, which have become one of its signatures in the watch-making industry.

Ryan Reynolds on the other hand, is best known for his role as Van Wilder, his charming good looks, and marriage to a Gossip Girl, plus a recent silver screen success in Deadpool. This year, these two have partnered up, with Reynolds becoming an international brand ambassador for Piaget.

“Ryan Reynolds delights audiences around the world with a blend of elegance and charisma. His remarkable and daring on-screen performances, paired with his magnetic good looks have earned him a place as one of Hollywood’s leading men,” says Piaget CEO Philippe Léopold-Metzger. “Like Piaget, he fearlessly brings creativity to his art, and we are thrilled to welcome him to the Piaget family.”

Reynolds says on his partnership with Piaget: “You can’t find a more iconic brand, or one which better exemplifies craftsmanship, elegance, and creativity. This is something that means a lot to me. I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it’s important.”

piaget.com

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