The 140-year-old luxury Swiss watch brand Piaget is best known for its pioneering design and manufacturing techniques in the 1950s. These included making ultra-thin movements, which have become one of its signatures in the watch-making industry.
Ryan Reynolds on the other hand, is best known for his role as Van Wilder, his charming good looks, and marriage to a Gossip Girl, plus a recent silver screen success in Deadpool. This year, these two have partnered up, with Reynolds becoming an international brand ambassador for Piaget.
“Ryan Reynolds delights audiences around the world with a blend of elegance and charisma. His remarkable and daring on-screen performances, paired with his magnetic good looks have earned him a place as one of Hollywood’s leading men,” says Piaget CEO Philippe Léopold-Metzger. “Like Piaget, he fearlessly brings creativity to his art, and we are thrilled to welcome him to the Piaget family.”
Reynolds says on his partnership with Piaget: “You can’t find a more iconic brand, or one which better exemplifies craftsmanship, elegance, and creativity. This is something that means a lot to me. I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it’s important.”
piaget.com
August 2016
Piaget introduces Ryan Reynolds as the new face (and wrist) of the brand
The 140-year-old luxury Swiss watch brand Piaget is best known for its pioneering design and manufacturing techniques in the 1950s. These included making ultra-thin movements, which have become one of its signatures in the watch-making industry.
Ryan Reynolds on the other hand, is best known for his role as Van Wilder, his charming good looks, and marriage to a Gossip Girl, plus a recent silver screen success in Deadpool. This year, these two have partnered up, with Reynolds becoming an international brand ambassador for Piaget.
“Ryan Reynolds delights audiences around the world with a blend of elegance and charisma. His remarkable and daring on-screen performances, paired with his magnetic good looks have earned him a place as one of Hollywood’s leading men,” says Piaget CEO Philippe Léopold-Metzger. “Like Piaget, he fearlessly brings creativity to his art, and we are thrilled to welcome him to the Piaget family.”
Reynolds says on his partnership with Piaget: “You can’t find a more iconic brand, or one which better exemplifies craftsmanship, elegance, and creativity. This is something that means a lot to me. I work in a field in which things can be cast away quite quickly. So when you find something iconic, something timeless, it’s important.”
piaget.com