“Inspired by the San folk tale that tells the story of the girl who created the stars”, the Graff Tribal high-jewellery collection brings together diamonds — the ultimate emblem of allure and eternity — and the romance of stories passed down through generations. The collection draws on motifs that each carry a meaning: the jewels in New Dawn harness the “glow of the rising sun”, Night Moon is all about the illumination of the gems’ curves, and the sculptured rows of the Graff Gateway are emblematic of new beginnings. The campaign was photographed on the Atlantis dunes in the Western Cape, when travel restrictions eased during the global lockdown. It makes for a powerful story.
Style Notes
Graff Tribal's powerful story of eternal beauty
This high-jewellery collection brings together diamonds and the romance of stories passed down through generations
Image: Supplied
“Inspired by the San folk tale that tells the story of the girl who created the stars”, the Graff Tribal high-jewellery collection brings together diamonds — the ultimate emblem of allure and eternity — and the romance of stories passed down through generations. The collection draws on motifs that each carry a meaning: the jewels in New Dawn harness the “glow of the rising sun”, Night Moon is all about the illumination of the gems’ curves, and the sculptured rows of the Graff Gateway are emblematic of new beginnings. The campaign was photographed on the Atlantis dunes in the Western Cape, when travel restrictions eased during the global lockdown. It makes for a powerful story.
You might also like...
Louis Vuitton changing the shoe game just for kicks
Africa gets its rightful place in the surfing sun
Dolce & Gabbana’s basic instinct
• From the October edition of Wanted, 2021.