And it is thanks to this growth that we can expect Apple to expand their wearable offering even further. If rumors are to be believed, we can soon expect more (annoying) airbuds, smart tech bands and even smartglasses. And patents suggest that they are even looking into rivaling Google in their pursuit of smart fabric.
Curiously, this trend is not consistent over all the big tech names such as Samsung, Huawei and other Google partners – actually not even close. But it is likely that the aesthetics may have something to do with it as competitors have yet to crack the fashion conscious nod, which plays a much bigger role than techies like to admit.
It’s true that the Apple watch does not have the same function on your wrist as that of a beautiful luxury Swiss timepiece. Nor is it remotely in the same investment category or price bracket as most of the Swiss brands where prices run into tens and hundreds of thousands of dollars.
With a price tag of R5,499, the Apple watch has become the accessory a luxury watch owner will buy for gym use. But after years of scoffing at the smartwatch “fad”, the numbers mean the big Swiss brands are finally having to take notice and many like Tag and Montblanc have launched smartwatches of their own. We’ll wager this isn’t the last we’ve seen of this trend – watch this space.